For a third consecutive year, BNP Paribas is to run in 2011 an online contest intended to increase global brand awareness in universities worldwide. Entitled ‘Ace Manager – The Third Set’, this international contest is open to all students in higher education – those currently studying for a ‘Bachelor’ or ‘Masters’ degree – who are under 26 years of age.
Ace Manager – The Third Set, which has been designed by BNP Paribas bank staff, is part of the overall BNP Paribas strategy for improving brand awareness and enhancing the attractiveness of the Group among young people. BNP Paribas has set the goal of branding itself as one of the most attractive employers among students worldwide.
During the online phase of the contest, participating teams, each composed of three students, will test their ability to perform various banking jobs as part of an overall business task linked to the world of tennis.
The contest will take place inside a fictitious town called Universe-City where the students will help to organise a new Grand Slam tennis tournament. This great sporting event will be the starting point for a range of new projects designed to turn Universe-City into the global capital of tennis and sustainable development.
To fulfil the task, the contestants will have to meet numerous challenges linked to the BNP Paribas Group’s three core business areas – retail banking, asset management, and commercial and investment banking – and in connection with Group functions such as human resources, corporate philanthropy, marketing and communication.
This international competition will be run in English, beginning with an initial online phase from 15 February to 15 March 2011 on a dedicated website: acemanager.bnpparibas.com. Ace Manager – The Third Set will then conclude with a grand final between the five best teams in Paris in mid-April 2011. Teams will have to meet the final challenge in front of an expert jury composed of former teachers from participating universities and members of BNP Paribas top management.
Students may register for the contest as from 25 October 2010 at: acemanager.bnpparibas.com.
All finalists will receive cash prizes as follows:
Winning team: €9,000
Runner-up team: €3,000
Third-placed team: €1,500
All finalists will also receive tickets to a tennis event.
In 2010 for the first time, BNP Paribas will offer every member of the three top-placed teams a broad choice of international internships within the Group’s three core business areas.
In its drive to enhance brand awareness and the attractiveness of the Group among students from the best universities and schools across the world, BNP Paribas is capitalising on its links with tennis, already closely associated with the brand after 37 years of global sponsoring of the sport, coupled with its strong capacity to offer interesting career prospects to new talent.
Over 60% of BNP Paribas staff and clients are located outside France. The Group recruits right across the world among people of varied profiles and provides jobs in more than 300 different business lines. In 2011, BNP Paribas plans to recruit around 15,000 new staff around the world, 3,000 of them in France.
In addition, BNP Paribas Group works through a wide range of activities to promote sustainable development.
The second round of Ace Manager attracted over 8,000 participants from some 100 countries on five continents, bringing more than a million students into contact with the
BNP Paribas brand. The Ace Manager website has received over 200,000 visits and the Facebook community numbers more than 2,000 fans. http://www.facebook.com/BNPParibas.AceManager?ref=ts
BNP Paribas is working in close collaboration with TBWACorporate on this worldwide project.
BNP Paribas as an Employer
Each year, BNP Paribas is on the lookout for new talent. In 2009, the Group recruited 15,000 new staff worldwide, some 3,000 of these in France. In its pre-recruitment drive, BNP Paribas also offers hundreds of people the chance to take part in VIE programmes and provides 1,500 end-of-studies internships every year in France. The Group also believes strongly in the value of work-study arrangements and this year hires some 1,200 new work-study recruits. For more info, go to: www.careers.bnpparibas.com
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world* and the largest bank in the eurozone by deposits. The Group has a presence in more than 80 countries and more than 200,000 employees, including 160,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across the Europe-Mediterranean zone and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
* Rated AA by Standard & Poor’s i.e. 3rd rating level on a scale of 22.
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