A committed sponsor of British Tennis
As one of the world’s leading banking and financial services groups, BNP Paribas is proud to be an Official Sponsor of British Tennis.
Throughout the world, for over 40 years, the bank has come to support tennis at all levels. From Grand Slams and International team events through to wheelchair tennis and grass roots, BNP Paribas has built up an association with tennis that embodies its own values of commitment, ambition and responsiveness.
This year the Davis Cup by BNP Paribas took on new meaning as Team GB powered to Davis Cup victory for the first time since 1936. BNP Paribas was pleased to enable 50 tennis enthusiasts to cheer their team to victory as part of the We Are Tennis Fan Academy, captained by tennis legend John McEnroe.
BNP Paribas provides support to tennis across the United Kingdom, with title sponsorship of the prestigious, annual tennis tournament, The BNP Paribas Tennis Classic at Hurlingham and a strong brand presence at the AEGON Championships at The Queen’s Club, London.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.