Proud to sponsor British Tennis
BNP Paribas became an official sponsor of British Tennis in 2009, entering a five-year sponsorship agreement with the Lawn Tennis Association. This agreement has been extended for another four years and consolidates BNP Paribas’ position as the world’s number one tennis sponsor, as well as raising its brand awareness in the UK market. BNP Paribas provides support to the sport across the UK, with strong brand presence at the AEGON Championships at The Queen’s Club, London, the AEGON Classic in Birmingham and the AEGON International in Eastbourne.
BNP Paribas also owns the title sponsorship of the prestigious annual tennis tournament at the Hurlingham Club in London, The BNP Paribas Tennis Classic at Hurlingham.
The UK is a regular host country for the Davis Cup and Fed Cup, and BNP Paribas has been the title sponsor of both these international tennis tournaments for many years.
With these partnerships in place, BNP Paribas is well positioned to leverage its support for tennis, to build its brand in the UK market and to offer unique hospitality opportunities for its clients.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.