Ranking third in the last edition of the “top French brands”, the BNP Paribas brand climbed to second place in this year’s edition and increased its value in 2006. This ranking, established by Interbrand, calculates the value of a brand, in euros, based on the following four criteria: market segmentation, financial analysis, role of the brand and its strength.
The 2007 ranking is as follows:
1. Louis Vuitton (€16.17 billion)
2. BNP Paribas (€5.85 billion)
3. AXA (€5.83 billion)
Today, a brand is much more than just a simple name or logo. It generates different associations for consumers, who recognize its personal features; it also conveys emotional values and above all provides a familiar reference in an increasing international environment.